An international dining company with over 30,000 employees serves high-quality cuisine in over 300 locations. It hosted its annual leadership summit aboard a Celebrity Millennium® Class ship.
More than 1,200 guests attended from across North America, including managers, incentive winners, and business partners. The onboard branding campaign was one of the strongest ever created for a Celebrity charter. It created an impactful, intimate setting throughout the ship.
The organizers initially had concerns about hosting their first-ever summit at sea and accommodating smaller regional meetings during the summit. In the end, they were thrilled with the functionality of the ship’s conference center, the flexibility of its food and beverage options, and the overall perfect fit of the Celebrity charter experience.
With several other successes related to programming, decor, logistics, branding, and ship style, the summit was an overwhelming triumph. The planners wrote:
“We never imagined how easy yet fulfilling it would be to charter a full ship! The ship’s staff was so accommodating and the ship itself was perfect for our needs. This program received the highest marks from any program we’ve done in the past.”
“The onboard entertainment, food offerings (for a very picky group), and bars and lounges were all so exciting. It was great to experience three destinations in such a short time span.”
“Since most of our guests were arriving from up north during the peak of winter, and were first time cruisers, this cruise was a dream come true for many. I’m sure it will entice them to continue working hard to make next year’s incentive trip!”
Case Study: Leadership Summit
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